The new sony Abruptly Switches To Platform Rollout For Anonymous

The new sony Pictures has rethought its method of the October 28 opening from the Roland Emmerich-directed Anonymous, which initially was planned like a wide release. Rather, the studio takes a platform approach and debuting in 250 theaters the drama that indicates William Shakespeare didn’t write all individuals plays — it had been a real British earl. Concerned that the soft opening like a wide release would disaster what one professional referred to as “a magnificent film,” the forces that be made the decision the film should open only in main metropolitan areas, hopefully building buzz and box office momentum inside a gradual rollout to more theaters with the month of November.