Stotsky named g.m. at G4

Former NBC marketing topper Adam Stotsky remains named gm of male-skewing cabler G4. The move means Stotsky, who left the Peacock a year ago after Bob Greenblatt needed over as entertainment chairman and introduced in the new marketing mind, will return to the business family: G4 is possessed by NBCUniversal. Stotsky will oversee every area of G4, including programming, development, production, marketing, press and publicity and digital methods. He'll account to NBCU cable topper Bonnie Hammer. "Adam is probably the best brand strategists I've ever labored with," Hammer mentioned. "I know that he'll provide tremendous leadership and unlock G4's potential just like a genuine pressure round the media landscape." Stotsky walked from NBC in August when Greenblatt hired Showtime friend Len Fogge to deal with Peacock's marketing needs. Right before announcing Stotsky's hire, G4 saw its leader, Neal Tiles, step lower. Inside an internal memo, Tiles, who had previously been online since 2005, mentioned, "I wish to maneuver onto my next challenge" but didn't elaborate which that could be. Stotsky happen to be NBC's marketing leader for any couple of years after serving seven years at Syfy. He aided launch such Peacock series as "The Large Event,Inch which opened up as much as strong amounts, and "Motherhood.Inch G4 stood a rough 2011, calculating 128,000 audiences in primetime -- lower 17% in the prior year. Within the target 18-34 demo, the web saw exactly the same lack of 17%. Move by Hammer, who was simply given responsibilities for running G4 carrying out a Comcast merger, uses she's spent many of the a year ago concentrating on E! She named Suzanne Kolb as leader of E! which is on your way to scripted programming for your cabler in 2013. Contact Stuart Levine at stuart.levine@variety.com